Designing for my Favorite Restaurant: Cantina La Veinte
When my dear friend, Chef Santiago Gomez, approached me and asked me to design a few pieces for Cantina La Veinte in Miami - such as menus and promotional print pieces, I was over the MOON.
Usually I would have a Senior Designer handle this type of job, particularly because I had not done print design in forever.
However, I said yes and decided to be super involved because La Veinte is quite literally my favorite restaurant. Why? The food is incredible, decor is a dream - mixing Art Deco with Old Mexico, and they have Mariachis. 'Nuff said.
Here are some of the designs that I've created with my best designer Samuel Arroyo for La Veinte. I hope you enjoy them and that they nudge you to go there, if you haven't already.
Special Event Menu Design
Holiday Promotions/Flyers for Tabletop Stands
Origami Menu Design
This one we actually have not yet executed, but one of our Senior Graphic Designers, Samuel, created this beautiful foldable menu. The client loved it, we're just waiting for the perfect occasion to create them.
Art Basel Pre-Fixe Menu
Lunch Pre-Fixe Menu
Icon and Pattern Set
After a few weeks of working with La Veinte, we identified that we needed "festive" accents for some of the promotional pieces.
We decided to create a set of icons that conveyed the Art Deco + Mexican vibe the restaurant is known for. It was key to create something elegant.
It took a few rounds to finally get it right. We noticed that what makes icons look juvenile are its rounded corners. Samuel, our designer, found solace in having the jagged edges, sharp turns, with a healthy mix of symmetrical and asymmetrical elements.
We're quite happy with the results. Good job Samuel!
The pattern set was quite simple - recreate the most important elements found in the restaurant, the mezcal and elote (corn), and translate them on vectors for usage throughout designs.