About me

Hi! My name is Belén. I’m a marketing and public relations strategist based in Miami. This website is a space where I share some of my work, inspiration, DIY tips, and more.

I have an extensive background in the US Hispanic and General US market, and profound knowledge of digital strategy in the travel and hospitality space.

I love to travel, particularly around Latin America - I used to head LATAM Airlines' Social Media in the U.S. After that, I freelanced for a few years, which allowed me to work on really interesting projects: I helped revamp Food Network Latin America’s social media strategy. Then, I worked for Miami-based start-up Oasis as a Marketing Manager. After Oasis, I joined Celebrity Cruises’ marketing team, where the COVID-19 storm found me, so I went back to consulting for different brands.

Today, I work for Midtown Development, a real estate investment fund.

Want to know more?

I love... tropical prints and Caribbean jazz bands, off-the-shoulder anything, and yoga.

My favorite daydream is... to have a closet full of neon clothes and platforms. 

My favorite artist is my brother. 

My greatest hope is that I live a conscious life and that love guides me.

The key to life is to remember we’re all ghosts wearing a meat suit made of stardust. What do you have to be scared of?