Manager Podcast Licensing & Business Affairs, LATAM
BELEN ESTACIO | belen@belenstacio.com | (305) 213-0070
Welcome
Hi! I’m Belén. I’d like to help you grow the LATAM Podcast division.
I’ve worked in original content production my whole career. It’s my passion.
Some of My Favorite Podcasts
Me, at the 2015 Nickelodeon Kid’s Choice Awards in Los Angeles
I snapped a picture at the VIACOM HQ in New York City
Licensing Experience
Karisma Resorts & VIACOM Partnerships,. Marketing Manager (2015)
In 2015, I managed the execution of a large and complex licensing agreement for the marketing of the new Nickelodeon Hotel & Resort in Punta Cana.
In addition to the Nickelodeon Hotel & Resort, I managed the smaller licensing agreements with Karisma and VIACOM, which included The Nickelodeon Experience, entertainment programming in its existing Karisma Hotels & Resorts.
Freelanced as a Content Strategist
The Nickelodeon project was going great, but an administrative mistake with my H1B work visa put me in quite a pickle* and I had to leave the country and work as a freelancer for three years until everything was resolved.
Most of my clients were in travel and gastronomy, I would produce recipe videos for them - sometimes 30 recipe videos per month. I traveled a lot and I also ate a lot during those years.
*I am now a permanent resident and don’t need work sponsorship.
CLIENTS
Prior to VIACOM + Freelancing
For three years, I worked for LATAM Airlines Group (formerly LAN Airlines and TAM Airlines) in their USA office’s Marketing Department.
I launched their social media presence in their US, which included the hashtag and influencer campaign #OnlyInSouthAmerica - which put the brand on the map in the North American market, won the brand many awards, and increased share of voice by 400% in a year.
I managed the relationships with the Tourism Boards, which meant extremely complex negotiations involving several stakeholders at a time, and contract revisions. I ensured all of the items were executed on the LOAs and contracts.
I also managed the relationship with influencers, and led the licensing of their content to feature in our display ads.
EXTRACURRICULAR ACTIVITIES
Yoga, music, cooking (I have an arepa blog), illustrating, reading,