Wild Fork Foods: Instagram Launch

I love to launch new Instagram accounts. It’s one of those things where I thoroughly enjoy the entire process: learning about the client/product/brand, their objectives, and concerns, then setting the KPIs and the account’s content themes that will resonate with its target audience. Then finally, develop the look and feel. One of the outputs is an “Instagram Launch Grid” like the one I did below for Wild Fork Foods.

Wild Fork Foods is a grocery store in South Florida. Here is a deck outlining how I came up with the content strategy.